Doesn’t it seem like Taylor Swift has been everywherethese past few weeks? Whether in viral videos on YouTube, feuding with Spotify, or gracing magazine covers, the pop star seems firmly fixed in the center of the spotlight. But at different points throughout the year, couldn’t we have said the same about Beyoncé? Or Kim Kardashian? AndRihanna?
Mega fame is a more fleeting and fast-changing endeavor than ever, with top stars vying for attention at a dizzying speed. Kardashian may have created an iPhone game about it, but the real-life Fame Game is no less tricky and, it would appear, requires just as much calculation. There’s a delicate balance to maintaining worldwide fame that few have managed to master. How do you keep fans interested, while avoiding overexposure? And which star has done this to the greatest effect?
Out of curiosity, we turned to the numbers. Using Google Trends data, we mapped the top search query periods of the five biggest stars of the year: Beyoncé, Rihanna, Kim Kardashian, Taylor Swift, and Jennifer Lawrence. Below, we compare their biggest spikes, and find that they each has vastly different strategies for staying relevant.
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