What brands do N.J. residents Google the most?

Mayo is apparently on the minds of plenty of New Jerseyans.

At least that's the conclusion of DirectCapit

al.com, which compiled maps illustrating the three most searched-for brands by state.

Using keyword search popularity from Google trends, Hellmann's Mayonnaise is the most searched for brand in the Garden State.

The second- and third- most searched for brands in the state have nothing to do with food, though. Jewelry retailer Tiffany & Co. finished second, while clothing and fashion accessory maker Guess placed third, the report said.

New Jersey's neighbors have different search habits, apparently. In New York, the most-searched for brand was scotch maker Johnnie Walker, followed by AOL and Time.

Pennsylvanians use Google to look up ketchup maker Heinz, Newport cigarettes and feminine hygiene product Tampax.